Central London Holiday Inn hotel The Kensington Forum Re-brands

HOLIDAY INN
THE SIGNS OF CHANGE ARE EVERYWHERE

Over the last two years, Holiday Inn has conducted the hotel industry’s largest piece of consumer research, encompassing nearly 100 different lodging brands.

The insights from that research are the foundation of a $1 billion investment for change – the biggest Relaunch in the history of the hospitality industry.  Over 3,200 hotels in nearly 100 countries.  More than 420,000 guest rooms.  12,000 hotel signs will be Relaunched by the end of 2010.

And that’s only just the start.  In addition to Relaunching every one of the existing hotels, our global pipeline will add more than 1,100 hotels of the same standard and consistency by 2010.

The result will be a new Holiday Inn: fresh, modern and forward-thinking.  It will provide a consistent experience and redefine our guests’ expectations for service and quality in the mid-market hotel segment.

Quality our guests will see and feel

The Relaunch is far more than just cosmetic.  It is a renewed commitment to delivering best-in-class service and physical quality levels.  We’re also introducing new mandatory quality thresholds, minimum levels of guest satisfaction, and a brand new service culture we call ‘Stay Real’.

We’re making changes outside.  We’re making changes inside.  We’re making changes everywhere our guests told us would make the most difference.  We call them Hallmarks.  Together, they add up to make Great Hotels Guests Love®.

Hallmarks

The Arrival Experience:

We’ve given the iconic logo a makeover.  It’s on the new signs – your clearest indication that a hotel has completed significant changes both inside and out.  New outdoor lighting and landscaping create a sense of arrival that will soon be universally recognisable.

The Welcome Experience:

As you walk through the doors and into reception, you’ll notice stylish new design touches as well as the signature scents and music from some of your favourite artists, for a faster, friendly and more relaxing check in.

The Service Experience:

It’s simple.  Our guests told us they want a service experience that recognises them as individuals and staff who understand their real-world needs while they’re at the hotel.  That truth is at the heart of our new ‘Stay Real’ service culture and training, enabling the staff to deliver genuine service to all our guests.

The Room Experience:

We’ve enhanced and modernised the bedding with crisp white linens and a selection of individually marked soft and firm pillows.  We are offering a pillow menu of 5 different pillow types which allows guests to have more control over the comfort of their sleep experience.  The Pillow Wraps detail the pillow choices indicating thoughtful preparation and add an elegant and welcoming touch.  The enhanced bathroom experience ensures that the basics are done well; a great shower, curved shower rail and curtain for a spacious fresh feel and a new amenities caddy to reduce counter top clutter and provide more space for personal toiletries.

Change is here at the Holiday Inn London Kensington Forum – enjoy!